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Organising an event and wondering how to increase reach

Writer's picture: Anupma BindraAnupma Bindra

Live Stream it!


Live streaming events on social media platforms has become increasingly popular in recent years for several reasons:

  1. Increased Reach: Live streaming events on social media can help you reach a larger audience beyond those who are able to attend the event in person. It allows people who couldn't be there in person to participate and engage with the event remotely.

  2. Cost-effective: Live streaming events can be more cost-effective than traditional event marketing and production. You can reach a wider audience without having to invest in expensive equipment, venue rental, and other associated costs.

  3. Engaging and Interactive: Live streaming events can be more engaging and interactive for the audience, as they can ask questions, comment, and participate in real-time. This creates a more personal connection with the audience and helps build a stronger relationship between the event and attendees.

  4. Increased Accessibility: Live streaming events can make the event more accessible to people with disabilities or those who have difficulty traveling to the event location. This helps to create a more inclusive experience for everyone.

  5. Evergreen Content: Live streamed events can be saved and shared on social media platforms after the event is over, creating evergreen content that can continue to reach new audiences and engage with the event in the future.

Overall, live streaming events on social media can help businesses and individuals reach a wider audience, increase engagement, and create a more inclusive and accessible experience for attendees.


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